This quote gets to the heart of all that makes Porsche what it truly is. As as an automotive manufacturing company, as a company and a brand. It's been our guiding star - for more than 65 years. And it covers all the values that characterise our work as well as our vehicles.
Initially, I couldn't find the auto I Had been dreaming of: a small, lightweight sports car that uses energy efficiently and looked around. Therefore I made the decision to assemble it myself.
Ferry Porsche
His fantasy of the ideal sports car has consistently driven us - throughout our history. And we get closer to realizing it each day. With every development every concept and every version. Along the way, we follow an agenda, an ideal that unites us all. We refer to it only as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we've strived to translate functionality into rate - and success - in the most intelligent manner possible. It's no longer all about horsepower, but more thoughts per horsepower. This rule originates on the race track and is embodied in each one of our automobiles. We call it "Intelligent Performance".
Porsche is a distinctive business with strong ideals. Philosophies and our values permeate through everything we do to ensure that people consistently remain true to our principles. As a consequence, despite what others might be doing, we at Porsche seek to stretch boundaries and are dedicated to continual advancement.
In line with the principle of reaching maximum output from minimum input, this race-inspired doctrine is built-in to every one of our autos and each since day one. Since the 356 Nr. 1 was constructed.
Where this confidence comes from? The answer is simple. We never forget who we are. And where we come from.
Did Porsche Sports Cars become design icons? Because they were aesthetically successful? Because individuals found them "attractive"? Yes, what goes without saying. However, the thing that is truly amazing was the harmony of the design concept, by which design follows function.
A Porsche is instantly recognisable. This is thanks to the distinctive design idiom and contours: the roofline, the wings which are higher compared to the bonnet, the powerful shoulders. Characteristics that every Porsche version has picked up on and reinterpreted for more than 60 years - for nature and a unique era.
No comments:
Post a Comment